Marketing and Engagement Executive

We are looking for someone who can be creative and have fun with content while understanding the responsibilities that come with communicating on behalf of a public sector emergency service. You will be someone who is:

• Creative, curious and full of ideas, able to balance creativity with sound professional judgement.
• Calm and resilient when supporting fast-moving or sensitive communications.
• Trusted to handle sensitive information and recognise when content should not be shared.
• Monitor social media trends to ensure we stay modern and agile on our digital channels.
• Confident approaching people and persuading them to take part in content.
• Able to build
• A strong written and visual communicator.
• Organised and able to manage several pieces of work at once.
• Confident working independently while contributing positively to busy teams.
• Willing to visit stations, attend events and get involved in different areas of Service activity.
• Audience-focused, with an understanding of how content needs to change across different channels, both internally for staff and externally for our communities.
• Politically aware and mindful of accessibility, inclusion, public confidence and organisational reputation.
• Comfortable working within brand, GDPR, data protection and safeguarding requirements without losing creativity.
• Able to produce reports and confidently discuss trends and guidance.

Experience and Qualifications Required:

• Digital marketing, social media related training or qualification, such as a Level 3 Digital Marketing Apprenticeship, or equivalent relevant experience.
• Experience of planning, creating and publishing content across social media platforms.
• Strong photography and video production skills, including filming and editing.
• Experience using design and editing tools such as Canva, Adobe Photoshop, Lightroom.
• Excellent written communication skills, with experience of producing blogs, news articles, website copy or similar content.
• Experience of adapting content for different audiences and digital channels.
• Experience of developing creative ideas and working with others to turn them into effective content.
• Strong organisational skills and the ability to manage competing priorities and deadlines.
• The ability to exercise sound editorial judgement when producing content for a public sector or other trusted organisation.
• The ability to communicate accurately and appropriately during fast-moving, sensitive or high-profile situations.
• A full, valid UK driving licence.

Desirable

• An understanding of GDPR, data protection and the responsible use of photographs, video and personal information.
• Experience of supporting emergency, crisis or incident
• Experience of planning and managing events.
• Experience of creating content within a public sector, emergency service or similarly regulated organisation.
• Experience using marketing platforms such email marketing and social media management eg Mailchimp, Hootsuite, Sendible,