Emily Hilling is Head of Communications and Marketing, leading the Service’s communications, marketing, brand and engagement activity. She provides strategic direction across internal and external communications, helping strengthen public trust, support organisational priorities and drive cultural change through insight-led engagement and storytelling.

Emily has over a decade of experience in marketing, communications and brand strategy across public sector, retail and consumer sectors. Since joining the Service in 2021, she has led a major rebrand and digital transformation programme, significantly increasing audience engagement and helping position communications as a key driver of organisational improvement. 

She has a particular interest in organisational culture, inclusive engagement and creating meaningful communications that connect with people and communities. Emily is currently studying for an MSc in Executive Leadership and Marketing at Cranfield University.